They're here! Meet the PPA 30 Under 30 Class of 2021.
Massive congratulations to each and every one of our deserving winners.

Scroll down to find out more and what the judges said about each winner!

Helena Beer

Training Matters

Communications International Group

Being an Editor for a pharmaceutical magazine in the time of a global pandemic undoubtedly brings unforeseen challenges to a journalist. Evidently not for Helena Beer who dazzled our judges with her ability to excel in every challenge that came her way.

Esha Bhabuta

Customer Experience Marketing Manager
New Scientist

New Scientist

Esha is a true ideas generator that puts the customer at the heart of everything she does making her an invaluable team member at New Scientist. The judges were especially impressed that she was able to make such an impact given that she only joined the company during the pandemic. Go Esha!

Sophie Cockett

Commerce Writer

The Condé Nast Publications

Sophie has achieved a huge amount as Commerce Writer for GLAMOUR in the very short time she has been working there. Her original approach to commercial content creation has been lucrative for GLAMOUR, garnering her respect amongst her colleagues and our judges.

Alice Cowling

Senior Designer (Digital and Motion)
Cosmopolitan UK

Hearst UK

Alice’s entry was as colourful as her work portfolio. Overseeing Cosmopolitan UK’s digital presence, Alice has been a key team player in training the print and art team in animation. Her ability to stay true to the Cosmopolitan brand is what impressed our judges.

Beth Crane

Head of Content Strategy (Commerce)

Immediate Media

Beth’s natural ability to create original content strategy has been nothing short of transformational for Immediate Media. She speaks the language of digital-first strategy which made our judges very excited about her future.

Guy Goodwin

Senior User Interface Designer

Immediate Media

Guy was labelled by our judges as a ‘future leader.’ His focus on digital accessibility and inclusion is what made his large scale multi brand migration successful, further indicating his position as an industry change-maker.

Ali Griffiths

Social Media Editor
Digital Spy

Hearst UK

“Smart, agile and experimental” were the words used by our judges to describe Ali’s achievements as Social Media Editor at Digital Spy. From upping the follower numbers across social to creating spaces for readers looking for an escape over the pandemic, Ali’s clear enthusiasm for his work made him a sure winner for this category.

Emily Gussin

Deputy Food Editor
Waitrose Food

John Brown Media

You have to be pretty original to come up with over 150 recipes in just 3 years, and Emily is certainly an innovator at Waitrose Food. Emily’s commitment to a more ethical approach to the magazine, shown by her low-waste Christmas trimmings feature made her entry shine.

Lucie Heath

Senior Report
Inside Housing

Ocean Media

A journalist with an appetite for exclusive news stories is an asset to any publication, and Lucie’s fantastic investigative work for Inside Housing is of no exception. Her instinct to expand her skill set and continue to hunt for breaking stories makes her a name to watch.

Megan Humphrey

Retail Express

Newtrade Media

Megan is clearly an Editor that cares deeply for her audience. Supporting her sector throughout times of crisis had a real tangible impact. Testimonies from appreciative readers wowed our judges.

Anna Johnstone

Head of Social
HELLO! Magazine


Anna has transformed the social presence of HELLO!. Her ability to execute strategy is what enabled the success of her social plan that has added a new revenue stream for the publication.

Krystal Lake

Production Lead


Krystal’s natural knack at communicating through the medium of video wowed our judges. They loved that her passion for storytelling clearly goes beyond her role at PinkNews.

David Levesley

News and Features Editor,
British GQ

The Condé Nast Publications

David’s ability to give an intersectional and inclusive editorial angle whilst still making content that is easily accessible to GQ’s readers is a true skill. His ability to promote change from the inside is what gave his entry the edge that stuck with all the judges.

Kathryn Lewis

Food Magazine

Salt Media

Kathryn’s career trajectory at Food Magazine from Intern to Editor in 6 years is highly commendable. A bona fide multi-tasker, Kathryn is the secret ingredient to this magazine’s flourishing business.

Elisabeth Mahase

Clinical Reporter


A health journalist with a drive for scoops in the year of a global pandemic has made Elisabeth a clear asset to the BMJ. She undoubtedly contributed to the BMJ’s reputation as a trusted source of information.

Cloe-Rose Mann

Senior Multimedia Designer
BBC Good Food & Olive

Immediate Media

Cloe-Rose’s personality shone through her entry, showing just how passionate and driven the Senior Multimedia Designer is about her role. Described by our judges as “hardworking, versatile and stylish,” She is evidently a valued team member at BBC Good Food & Olive.

Connor McGovern

Commissioning Editor
National Geographic Traveller (UK)

APL Media

Connor has the perfect mix of skills for a journalist, flair in writing, precision in editing and a consistent ambition to self-improve. His quick career progression is evidence of his unstoppable rise!

Liberty Mendez

Recipe Developer
BBC Good Food

Immediate Media

Starting her career as a chef at the age of 16, Liberty didn’t imagine her career would lead her to be one of publishing’s rising stars. From testing 100 recipes a month to teaching macaron masterclasses over lockdown, our judges were wowed by her ambition, passion and drive. She’s definitely one to watch!

Joy Montgomery

Shopping Editor
Who What Wear UK


Joy represents the future of fashion journalism – encouraging a more considered approach to consumption whilst also growing affiliate business. Our judges commended her fresh writing style and clear passion for her subject matter.

Katie O'Malley

Senior Editor

Hearst UK

Katie is the epitome of an all-rounder. As the most trafficked author on ELLE UK, her originality and ingenuity were what made her entry stick out to our judges.

Tom Parry

Deputy News Editor

TTG Media

Rising through the ranks at TTG Media from Junior Reporter to Deputy News Editor is a testament to Tom’s ambition and drive. His passion for travel shone through the industry’s darkest days over the last 2 years. Our judges described him as “a strong ambassador for the sector.”

Hannah Proud

Art Director

Immediate Media

With just two years at Immediate Media under her belt, it’s surprising how much an impact she’s made on the brand in such a short amount of time. Described as a “ray of light” by her colleagues, her attention to detail and commercial projects work stuck out to our judges.

Jenny Proudfoot

Features Editor
Marie Claire UK


As the most published writer in Marie Claire history, Jenny is clearly a mover and shaker at the brand. As a key player in Marie Claire’s move to a digital first platform, Jenny is a leading light in the magazine’s future.

Tracey Raye

Health Editor
BBC Good Food

Immediate Media

Tracey’s expert knowledge in the field of nutrition and healthy eating has attracted a host of new readers. Her constant innovation, including the creation of a podcast, makes her an important voice for the BBC Good Food brand.

Jack Raynor

Key Account Director
Today's Golfer

Bauer Media

“Dynamic, motivated, determined and creative” were just some of the words used by colleagues to describe Jack. Our judges said they could feel Jack’s natural commercial ability leap out from his entry.

David Russell

Marketing Manager

Mark Allen Group

Our judges loved David’s willingness to go above and beyond, working across a variety of platforms. He used changes caused by the pandemic to further MAG’s digital strategy, showing David has his eye on the future.

Chloe Sharpe

Senior Media Sales Executive
Country Walking, Trail & Trail Running

Bauer Media

Chloe’s natural resilience and positive outlook is going to take her far. Her strength in leadership during the pandemic really impressed our judges.

Georganna Simpson

Head of Content
Content Labs

Haymarket Media Group

Described by her colleagues as “the heart, soul and brain of the department” Georganna’s passion for her job is noted by those around her. Our judges celebrated her entrepreneurial flair.

Ciaran Sneddon

Features Editor
The Week Junior Science+Nature

Dennis Publishing

Writing content for 8–15-year-olds is no mean feat, especially during the pandemic. And yet, this is something Ciaran mastered. Our judges labelled him as “an all-round talent.”

Aaron West

Senior Researcher and Writer


Aaron is a change maker in his field. At the forefront of sustainability at Which?, our judges were really impressed by his genuine passion and drive to make a positive difference with his writing.